Senior Product Marketing Manager *NEW* - Motorola (AMR). (LIBERTYVILLE, Illinois)
Senior Product Marketing Manager *NEW* - (LIBERTYVILLE, Illinois)
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Job Title
Senior Product Marketing Manager *NEW*
Job Details
City: LIBERTYVILLE
State: Illinois
Country: USA
Zipcode: 60048
State: Illinois
Country: USA
Zipcode: 60048
Company Name: Motorola (AMR).
Job Category: Other
Job Category: Other
Job Description
Senior Product Marketing Manager *NEW*
Job ID 88825
Location
UNITED STATES - IL - LIBERTYVILLE
Job Category Sales and Marketing
Position Type
Experienced
Education Required
Bachelors / Degree
Experience Required
5 - 10
Basic Qualifications
- Minimum Bachelors Degree.
- Minimum 8+ years of experience to include 2+ years product marketing experience.
Department Description Reporting to the Product Family Leader, the Product Marketing lead is responsible for managing the product marketing function and defining the overall portfolio story for a specific category of products.
Scope of Responsibilities/Expectations
In this role, he/she will be the primary marketing interface between the development/engineering teams, product management teams, Consumer Design & Consumer Insights teams, as well as the Regional and Global marketing and Sales teams.
At a high level, the incumbent will be responsible for identifying and co-developing compelling product concepts and solutions, interpreting market research and industry trends, formulating and contributing to strategic and tactical plans, and ensuring on-time execution of product marketing deliverables for a timely product launch.
Specific responsibilities include but are not limited to:
. Drive ideation of new products and support charter development
. Co-develop and refine product & category value propositions, including definition of the target consumer and key areas of differentiation
. Collaborate with Product Development to ensure that key experiences delivered continue to meet value proposition and delight consumers
. Drive device inclusion and participation in the development of product specific research, including internal and external user trials
. Maintain competitive overview/analysis for tier and/or product(s), prepare customer presentations
. Co-develop, support and drive go-to-market activities - e.g. marketing communications and promotional plans (Positioning strategies, advertising, events, PR, web/e-marketing, internal communications), product packaging, user manuals, device training, sales/marketing collateral, call center product training, trade shows.
Specific Knowledge/Skills
. Previous consumer marketing experience at a consumer goods company or a technology-driven consumer goods company
. Excellent communication and presentation skills
. Ability to synthesize consumer research and draw conclusions
. Ability to work cross-functionally, experience in working the matrices and complexities of a large organization.
. Thought leadership - strategic planning
Job ID 88825
Location
UNITED STATES - IL - LIBERTYVILLE
Job Category Sales and Marketing
Position Type
Experienced
Education Required
Bachelors / Degree
Experience Required
5 - 10
Basic Qualifications
- Minimum Bachelors Degree.
- Minimum 8+ years of experience to include 2+ years product marketing experience.
Department Description Reporting to the Product Family Leader, the Product Marketing lead is responsible for managing the product marketing function and defining the overall portfolio story for a specific category of products.
Scope of Responsibilities/Expectations
In this role, he/she will be the primary marketing interface between the development/engineering teams, product management teams, Consumer Design & Consumer Insights teams, as well as the Regional and Global marketing and Sales teams.
At a high level, the incumbent will be responsible for identifying and co-developing compelling product concepts and solutions, interpreting market research and industry trends, formulating and contributing to strategic and tactical plans, and ensuring on-time execution of product marketing deliverables for a timely product launch.
Specific responsibilities include but are not limited to:
. Drive ideation of new products and support charter development
. Co-develop and refine product & category value propositions, including definition of the target consumer and key areas of differentiation
. Collaborate with Product Development to ensure that key experiences delivered continue to meet value proposition and delight consumers
. Drive device inclusion and participation in the development of product specific research, including internal and external user trials
. Maintain competitive overview/analysis for tier and/or product(s), prepare customer presentations
. Co-develop, support and drive go-to-market activities - e.g. marketing communications and promotional plans (Positioning strategies, advertising, events, PR, web/e-marketing, internal communications), product packaging, user manuals, device training, sales/marketing collateral, call center product training, trade shows.
Specific Knowledge/Skills
. Previous consumer marketing experience at a consumer goods company or a technology-driven consumer goods company
. Excellent communication and presentation skills
. Ability to synthesize consumer research and draw conclusions
. Ability to work cross-functionally, experience in working the matrices and complexities of a large organization.
. Thought leadership - strategic planning
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