Marketing Analyst - FifthThirdBank (CINCINNATI, Ohio)

The position can be located at any of our affiliate headquarters.

GENERAL FUNCTION: Develop, design and analyze multifaceted direct marketing programs to drive improved results for lines of business (LOB).

ESSENTIAL DUTIES AND RESPONSIBILITIES:
* Collaborate with marketing, product, and sales managers to design multiple direct marketing programs focused on delivering business results.
* Analyze marketing program results and leverage analysis to optimize and improve the Bank's direct marketing efforts.
* Coordinate direct marketing campaign-related activities such as modeling, scoring and back-end reporting with internal business partners and external suppliers.
* Support sales force initiatives through reporting and analysis.
* Design and execute reporting for the Bank's marketing programs and customers.
* Summarize and communicate program results with a focus on ROI and customer value.
* Ad hoc reporting and analysis to support requests by the Bank's various regional affiliates.

SUPERVISORY RESPONSIBILITIES: None