Manager Strategic Marketing - USA Network - GE (New York, New York)

City: New York
State: New York
Country: USA

Company Name: GE
Job Category: Marketing/Advertising/PR

Role Summary/Purpose:
The Strategic Marketing Manager is primarily responsible for the development and execution of revenue generating, multi-platform integrated marketing opportunities for potential and existing clients in support of USA network's sales goals. In this role, the Manager will report into the two Directors and supervise/oversee the Coordinator. The manager will contribute to the creation of a positive working environment.
Essential Responsibilities:

Develop multi-platform marketing opportunities that meet client objectives and fit the USA Network brand positioning

Interface with internal departments (Ad Sales, Production, Research, Programming, Press, Digital, On-Air Marketing) in order to secure requisite input/approvals for marketing opportunities

Work with the creative team, on-air marketing group to develop creative sales solutions and ensure that all sales commitments are fulfilled accurately, on-time and meet both the client and USA's brand criteria

Write proposals and presentations outlining multi-platform marketing opportunities and production costs approved by respective departments

Work both independently and with Directors on the overall day-to-day client relationships

Manage overall execution of programs while continuing to build and maintain the relationship between USA and marketing partners. Includes: execution materials, script development and approval, attending shoots, prize logistics/ fulfillment. Provide regular updates to Director(s).

Attend and play an integral role in all day-to-day marketing communications with clients

Attend select client meetings and participate through needs analysis, presentation and provide meeting notes/recap to attendees

Assist the Director during peek times of the year in the development and execution the Upfront, Communication and Trade strategies

Manage and maintain marketing execution budgets

Act as Event point on Industry Trade Shows/Conferences and work with the Director to develop USA's action plan for the event

Continuously identify and evaluate key marketplace trends and share with the team

Manage and develop Coordinator who will execute the "day to day" marketing operations and execution details

Oversee Scoop (WWE and USA) management
Qualifications/Requirements:
Basic Qualification:

Bachelors Degree

Minimum 5 years experience at a television network, ad agency or a large promotional firm

Minimum 2 years experience working with Microsoft Suite (Word, Excel, PowerPoint, Outlook, etc.)

Eligibility Requirements:

Interested candidates must submit a resume/CV through nbcunicareers.com to be considered (note job#: 1109143)

Willingness to travel and work overtime, and on weekends with short notice

Must be willing to work in New York, NY

Must be willing to take drug test and submit to a background investigation

Must have unrestricted work authorization to work in the United States

Must be 18 years or older
Additional Eligibility Qualifications:
GE will only employ those who are legally authorized to work. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics:

Experience working in Digital Media

Strategic/Integrated Marketing orientation with the ability to problem-solve

Strong, creative/marketing writing & presentation skills

Excellent written and oral communication skills

Strong presentation skills for both external & internal presentations as well as a personable demeanor with clients & internal departments

Results-oriented, self-motivated worker with a track record of delivering on commitments

Ability to interact effectively with all levels in organization

Ability to multi-task and follow through on projects within a fast-paced, high-volume environment

Ability to manage complex projects and work with cross-functional teams

Strong time management and organizational skills with solid attention to detail

Strong business and personal ethics

Ability to manage and develop staff